Facebook has called attention to an appeal that, until now, most of us made rather shyly. I am talking about the "LIKE ME" persuasion. We all want to be liked, don't we? I am yet to meet anyone who doesn't. Individuals and organizations alike crave to be liked and that is perfectly normal.
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Why? If no one likes us, we may feel lonely or rejected. If no one likes our business we would be out of business in no time. If friends and colleagues no longer like us, we lose motivation. If family members don't 'like us', we break up and go separate ways. In most cases our desire to be liked is legitimate; at least in this age of persuasion.
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However, the case is much deeper than "like me" on facebook. For many people, the "like me" appeal is really a critical "love me" cry of the heart. Why else would emotions run so wild for some as to seek the life of another person just because those people refuse to like them? Though it is not often said verbally, many children are crying out loud to their parents to love them. So are spouses to their partners, followers to their leaders and even nations to their "big brother nations" The seriousness of this cry of the heart is seen in interpersonal conflicts in the workplace, bullying in schools, separation in homes, crises, oppression and rebellions in communities and nations and several cases of suicide. The degree to which people crave to be loved usually reflects the degree to which they are vulnerable and vulnerability makes victims of people. Don't we have victims of love starvation all around us? So, the universality of the "like me" appeal truly reveals the deep-seated need to be loved. Indeed, our world values LOVE and desperately need it NOW!
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The challenge, though, is this: Like most other essential commodities of life, giving and receiving love follows the laws of demand and supply. If the supply of a commodity (goods and services needed for daily sustenance) is low, demand for that commodity will be high and if supply is high demand will be low. It follows that the high demand for love in our world points to the scarcity of love in circulation. Why is this so? Because many people just do not have enough love for themselves and have very little or none to share with others. Yes, everyone around you needs love. Some are desperately looking for love. From family members to school mates and from colleagues at work to friends at church, you may find love-starved individual sitting next to you. Are you one of these? There is a way:
